Jenny Chan 陳詠欣
Oct 25, 2017

Do Hong Kong advertisers treat digital as the 'poor cousin'?

New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.

Admango's adspend report for Q3 2017, released yesterday, has stirred up a digital-vs-traditional ruckus among veterans in HK adland.

'Major advertisers switched budget back to TV' was the report heading that triggered a heartfelt Facebook rant from Kevin Huang, CEO of Pixels.

For over a decade, I've said that advertisers in HK always treated digital as the poor cousin, he wrote. Every time...

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