adland
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‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
Signs of light: Is fun coming back to adland?
The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
ADHD in adland: bringing out the power of different thinkers
The advertising industry can (and should) be the perfect fit for those who see the world differently.
Should we be calling time on adland's booze culture?
If you can do a dry January, maybe you can do a dry 2023.
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