adblocker

Oct 16, 2017

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

Jan 6, 2016

Ad blocking: An opportunity to correct an imbalance

LinkedIn APAC MD Olivier Legrand believes marketers and advertisers should be more concerned about ad blocking than they seem to be, and should be taking steps to address it as the long-term issue it is.

Oct 26, 2015

Annoyance and anger follow ad stalking, preroll: Unruly

Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.

Oct 14, 2015

Displays ads are fading, it’s time to go native: Forrester

SINGAPORE - Display ads are losing their effectiveness with mobile-first users in Asia Pacific, with many consumers choosing to avoid them completely, according to Forrester Research.