Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.
LinkedIn APAC MD Olivier Legrand believes marketers and advertisers should be more concerned about ad blocking than they seem to be, and should be taking steps to address it as the long-term issue it is.
Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.
SINGAPORE - Display ads are losing their effectiveness with mobile-first users in Asia Pacific, with many consumers choosing to avoid them completely, according to Forrester Research.
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