Oct 26, 2015

Annoyance and anger follow ad stalking, preroll: Unruly

Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.

Related Articles

Just Published

30 minutes ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

1 hour ago

GrabFood versus GoFood: The rivalry only escalates ...

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

2 hours ago

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

4 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.