Acuvue banks on the age-old formula that contact lenses give wearers a confidence boost.
'See what could be', an urban orienteering challenge organised by Acuvue, drew the participation of 450 local university students last Saturday. The theme of the challenge, which included activities such as rock climbing, limbo, and building with dominos, was encouraging students to step outside their comfort zone, see new things and explore the world. Two winning teams will enjoy an adventure trip to Iceland and Jordan. Etymon was the event's PR agency.
SINGAPORE - Johnson & Johnson Vision Care (JJVC) has launched a new through-the-line 'Define your beauty, discover possibilities' campaign aimed at inspiring consumers to bring out the best in their natural beauty.
ASIA-PACIFIC - Fuse Asia-Pacific has launched a targeted and innovative campaign for contact lens brand Acuvue, owned by Johnson & Johnson Vision Care, on several YouTube channels across the region.
SINGAPORE - Johnson & Johnson Vision Care has launched an 'I love this feeling' integrated campaign with Facebook as the key medium.
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
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