Aug 20, 2018

Have a Matcha Green Tea Kit Kat in a zen garden

A 360-degree video for the product's Canada launch has racked up 7 million views and double the usual completion rate for the platform.

Dec 20, 2017

Grand Kempinski Hotel Shanghai refreshes events scheme

The waterfront property offers overhauled meetings spaces, close proximity to local landmarks.

Mar 9, 2016

360-degree video: Creating complete audience immersion

MEDIA TALK: While VR is still an area of experiments, brands now explore the 360-degree video as SNS platforms make it possible.

Dec 18, 2015

Brands in Hong Kong and Asia begin using 360 video and VR

HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.

Mar 14, 2011

Leo Burnett Hong Kong appoints chief digital officer

HONG KONG - Leo Burnett Hong Kong has appointed Anna Chan as its chief digital officer.