Y&R overhauls branding to endorse agencies as "global boutiques"

Y&R has overhauled its branding, giving agencies a unique logo in a bid to show the network as a set of “global boutiques”. The “Y&R” aspect of the logo remains a constant feature, but each regional office has added a local element to the design. The aim is to encourage agencies to think of themselves as “global boutiques” that are “rooted and relevant” to each market, according to the agency.