Ad Nut
Apr 27, 2020

Yogurt-drink brand sends virtual reps into game to aid players

Dutch Mill and agency CJ Worx had an army of branded avatars deliver survival boxes to players in a popular online game in Thailand.

To promote Dutch Mill drinking yogurt as a healthy option, Dutch Mill Group and CJ Worx dispatched virtual brand representatives to deliver in-game care packages to players of a popular shooting and survival game in Thailand.

The 'Secret Supporter' campaign aimed to emphasise the brand's proposition that it always gives benefits, energy, and freshness to Thai teenagers—in real-life or in the game. The Dutch Mill girls didn't take part in any violence or compete in the game, but simply delivered game health in the form of survival boxes, yielding positive social-media mentions.


Advertised brand: Dutch Mill Group
Advertising Agency: CJ WORX Co., Ltd.// Bangkok, Thailand
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul
Copywriter: Satawat Tangpuangporn
Social Media Art Director: Pemika Yosakrai
Senior Social Media Copywriter: Worawut Sengsoon
Project Manager: Benjawan Sengtee, Jennisa Alisha
Managing Director: Chawana Keeratiyutamonkul
Business Consultant & Client Service Director: Warapan Pornphichitpan
Account Manager: Wongsakorn Ubolsawadi
Account Executive: Anchalee Tiyapornchai
Business Consulting Director: Nichapat Ratanapraphat
Strategic Planner: Suphaphich Nittayasak
Digital Media Planner: Thanakorn Sangchan

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