Faaez Samadi
Dec 19, 2018

With data, face your fears and do the basics

Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.

For all brands struggling to understand their data, it’s critical to start at the very beginning and do the simple things correctly, according to Red Bull’s Southeast Asia head of marketing.

Speaking at the recent Re.Con Malaysia conference, held in partnership with Ada, Edmund Lee said his company saw an incredible turnaround in fortunes simply by making sense of their data. Setting the scene, Lee said in 2017 Red Bull Malaysia’s market share shrank, and...

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