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Blue 449, part of the ZenithOptimedia group offering brands its 'open source' philosophy of communications, has opened its ninth network office with the latest launch in Hong Kong. Australia was the first office in Asia-Pacific, and the HK office will act as a regional hub. It will be led by Nico Guiridlian, who has been managing director of ZenithOptimedia's international clients since 2000. At launch, Blue 449's clients in Hong Kong include Puma, BASF and Pimco.
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