Staff Reporters
Mar 8, 2016

Photos: Launch of Blue 449 in Hong Kong

Blue 449, part of the ZenithOptimedia group offering brands its 'open source' philosophy of communications, has opened its ninth network office with the latest launch in Hong Kong. Australia was the first office in Asia-Pacific, and the HK office will act as a regional hub. It will be led by Nico Guiridlian, who has been managing director of ZenithOptimedia's international clients since 2000. At launch, Blue 449's clients in Hong Kong include Puma, BASF and Pimco.

Just Published

1 day ago

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

1 day ago

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

1 day ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.