On 13 June, in-store media network Ksubaka marked the opening of its new APAC headquarters in Singapore.
The launch of the new office in Singapore follows the formation of a joint-venture partnership with Fullshare Holdings to accelerate its expansion in China made in February. The deal brought with it a capital injection of US$15.6 million (RMB100 million) for 2016 and is also in line with the company’s plans to launch in two more markets in Asia this year.
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Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.
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