Staff Writer
May 27, 2020

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.

Alibaba Cloud’s exhibition centres in various locations in China give customers a taste of the brand and its offerings.

But to reach overseas customers and distant markets, the brand commissioned brand experience agency Pico to develop online and VR showrooms. The brief said that the showrooms’ 3D element would “transcend time, geography and the traditionally dull ways of introducing products and services”. And for visitors, the experience would be “vivid and even adventurous”.

Pico then set out to develop both VR and web versions of the showrooms in a process that included design renderings, animation reference recommendations, design finalisation, animation integration and debugging, and programme development.

The space’s general design is clean and simple, and incorporated animations that aimed to enhance user engagement. One challenge that Pico’s technicians had to overcome was the overloading of content on the team’s hardware during early development, but the final product remained smooth.

The showrooms, which can be accessed through an internal reservation, are now being utilised by Alibaba Cloud’s staff representatives and staff around the world.

Related Articles

Just Published

15 hours ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

15 hours ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

15 hours ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

15 hours ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.