Alibaba Cloud’s exhibition centres in various locations in China give customers a taste of the brand and its offerings.
But to reach overseas customers and distant markets, the brand commissioned brand experience agency Pico to develop online and VR showrooms. The brief said that the showrooms’ 3D element would “transcend time, geography and the traditionally dull ways of introducing products and services”. And for visitors, the experience would be “vivid and even adventurous”.
Pico then set out to develop both VR and web versions of the showrooms in a process that included design renderings, animation reference recommendations, design finalisation, animation integration and debugging, and programme development.
The space’s general design is clean and simple, and incorporated animations that aimed to enhance user engagement. One challenge that Pico’s technicians had to overcome was the overloading of content on the team’s hardware during early development, but the final product remained smooth.
The showrooms, which can be accessed through an internal reservation, are now being utilised by Alibaba Cloud’s staff representatives and staff around the world.