Photos: 192-metre LED boards debut at Singapore Sports Hub
JCB, ANA and Tiger beer placed ads on full-perimeter LED boards that debuted last night at the Singapore Sports Hub during the FIFA World Cup Qualifiers. The new pitch-side medium was introduced by the Football Association of Singapore’s strategic partner MP & Silva, a consultant for media rights, sponsorship and events for the National ‘A’ Team, the Lions XII and the Under-23 side. The LED boards replace static, printed boards, with obvious advantages. For example, ANA’s creative featured animated planes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Taking the entrepreneurial route: Lessons from a ...
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
40% women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
'Mom's Bed' breaks the silence on caregiver ...
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
Move and win roundup: Week of April 29, 2024
Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.