Matthew Miller
Feb 2, 2017

MP & Silva promotes from Asia for global role

The company has named Suhyeon Cho as chief commercial officer.

Suhyeon Cho
Suhyeon Cho

MP & Silva has promoted Suhyeon Cho, previously managing director for Japan and Korea, to a global role as chief commercial officer.

Cho joined the company in 2008. As MD for Japan and Korea, he established MP & Silva in the sports media-rights markets in his countries and played a key role in distributing Premier League, Serie A, Bundesliga, La Liga and FA Cup football, as well as WBSC Premier 12 bseball and World Baseball Classic, according to the company.

In his new role, based in London, he will be responsible for driving the group’s commercial strategy in cooperation with group executive directors Konstantinos Filippas and Roland Nikolaou.

Jochen Lösch, CEO of MP & Silva, cited Cho's "unparalleled business skills" and said the company was proud to convince him to stay despite "numerous competitors and blue-chip companies" trying to lure him away.

"MP & Silva has a stellar portfolio of media rights, expanding sponsorship and digital divisions, and a strong network of trusted clients and partners," Cho said.

MP & Silva is in the process of appointing a new MD for Japan and Korea.


Related Articles

Just Published

9 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

10 hours ago

Global new business billings soar in November

CAMPAIGN ADVERTISING INTELLIGENCE: WPP billings were sky-high, thanks to high-profile wins like Coca-Cola.

10 hours ago

‘Challenger’ agency group Dept recruits M&C Saatchi ...

Finance boss leaves as M&C Saatchi faces takeover approach.

10 hours ago

Indian condom brand Skore suggests wearing Nothing ...

In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.