Staff Reporters
Sep 21, 2020

Move and win roundup: Week of September 21, 2020

TBWA, Suppagood PR, Essence, Frip, The Wired Agency, Splice Boutique, DKSH, Xiklab, M&C Saatchi Sport & Entertainment, Fifty-five, Dentsu, WPI, Ketchum, DDB Group Melbourne, Heckler, Soothe Healthcare, Invnt Group, Colenso BBDO, TBWA and more to come, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 21 through 25, 2020. 
Catch up on past people moves and business wins

TBWA Melbourne appointed Eloise Liley as group planning director. Liley joins from Thinkerbell where she held the role of head thinker. Prior to that, she was strategic director at Publicis London and led the global strategic direction on key clients including Essity, Cathay Pacific and Tourism Ireland. Liley’s appointment at TBWA Melbourne follows the recent promotion of Ricci Meldrum to managing director. 

Suppagood PR has been appointed as partner to LUXE City Guides, a series of pocket-sized print guides on destinations in Asia. The Kuala Lumpur-based agency specialises in PR campaigns, event conceptualisations, media monitoring, reputation management, and media relations among others. 

Events company Live Nation Electronic Asia has named Boyi Zhou its new CMO. Based in Shanghai, Zhou will lead the company’s marketing and partnership teams and will report to managing director Jim Wong. In 2015, Zhou co-founded Electric Jungle Music Festival in South China, and throughout his career, has worked with music talents including Skrillex, Martin Garrix, DJ Snake, Excision and Kaskade. 

GroupM agency Essence has been appointed as integrated media agency of record for Frientrip (Frip), a social leisure activity platform in South Korea. Essence’s Seoul office will lead on a mandate that includes media planning and activation for Frip’s brand and performance-marketing campaigns. Founded in 2013 in South Korea, Frip connects people with similar interests to a variety of recreational activities, from one-day classes to outdoor sports and hobbies.

Sandpiper Communications, a strategic communications consultancy, appointed senior healthcare communications specialist Jean Angus as account director. She was previously head of corporate communications at the National Dental Centre Singapore. Angus will be based in Sandpiper’s Singapore office, working with practice leads Saskia Kendall and Sarada Chellam. The team specialises in healthcare communications, patient advocacy and policy, taking a multi-channel approach which is informed by deep understanding of the complex healthcare environment. 

Australia's Splice Boutique appointed The Wired Agency as its exclusive digital marketing partner. The retailer, which originated from Sydney's Northern Beaches, offers labels including Éss The Label (company owned), Zulu & Zephyr, Bec & Bridge, and Neuw Denim. It ships globally and gets 70% of its business from ecommerce. Starting this month, Wired is executing a multi-channel organic and paid digital strategy across Facebook, Instagram, paid search, shopping and SEO.

DKSH, a market expansion services provider, appointed former senior Mars marketer Nicole McMillan to a dual role as vice president of FMCG Hong Kong as well as vice president of group FMCG marketing. She will be based in Hong Kong and report to Terry Seremetis, the group’s executive committee member and head of business unit consumer goods. McMillan has over 20 years of experience across China, India, Asia Pacific, Middle East and Africa. She was previously vice president of marketing for Mars Wrigley Confectionery AMEA. She is also an advisory board member of the Ehrenberg-Bass Institute for Marketing Science, a board member of The Marketing Society in Hong Kong and a member of Campaign Asia Pacific's 2020 Power List of Asia-Pacific’s 50 most influential and purposeful marketers.

Philippine digital marketing company Xiklab Digital has become part of Worldwide Partners Inc (WPI), one of the world’s largest networks of independent advertising and marketing communications agencies. The announcement provides Taguig City-based Xiklab Digital with international reach and immediate access to a network in Asia, Africa, Europe, Latin America, Middle East and North America. Xiklab Digital will provide digital marketing capabilities, as well as Philippine market entry, and Philippines client brand globalisation to the WPI network.

M&C Saatchi Sport & Entertainment launched a lifestyle marketing division, M&C Saatchi Fabric, which it says responds to increased demand from brands looking to connect with audiences in the emerging ‘hyper-passions’ category. The division will be spearheaded by M&C Saatchi Sport & Entertainment’s head of communications, Krystyna Frassetto who joined the business in February. Australia is the first market to introduce the offering, with offices in London, New York, Johannesburg, and Berlin to follow in the coming months, to be overseen by overseen my S&E global CEO, Steve Martin. Research from M&C Saatchi Intelligence identified that interest areas that were traditionally considered hobbies, including fashion, food, beauty, health, and wellbeing, have exploded into 'passion areas', with lifestyle purchases in these categories making up half the online transactions in Australia last year, according to the agency.

Fifty-five, a global data consultancy that is part of brandtech group You & Mr Jones, promoted Cedric Delzenne to APAC MD. He will now oversee the company's four APAC offices (Hong Kong, Taipei,
Shanghai and Shenzhen) as well as develop new business opportunities in other markets, and synergies with other entities of the parent company. Delzenne has been with the company since 2014 and previously worked with incubator Founder Institute. He is also a member of the Data & Measurement Committee at IAB Hong Kong.

PHD India has announced the appointment of Monaz Todywalla as its chief executive officer for India. She moves from Wavemaker where she was vice president, growth and strategy. (Full story)

In Australia, Dentsu launched Dentsu Access, billed as a technology consulting team designed to help businesses build on their digital maturity and futureproof their marketing ecosystem through technology platform ownership and strategic consulting. Using the intelligence, technology, and data capabilities across its entire network, the service seeks to give businesses the ability to purchase a range of products and services for either long-term or one-off projects. A key component is access to the full suite of Google Marketing Platform products, including Display & Video 360, Campaign Manager, Analytics 360, Search Ads 360 and Optimise 360. Angela Tangas, Dentsu’s ANZ CEO, said the offering will make it simpler for brands to own their data and have control of their own technology platforms. 

Global communications agency Ketchum appointed Amy Nunnemacher as vice president of its Hong Kong office. Nunnemacher previously led global communications for Silver Spring Networks. She will drive client and strategy development of the agency’s content marketing hub, and management of the agency’s key corporate and technology clients.

DDB Group Melbourne appointed Mike Napolitano as managing director. Napolitano joins the agency after nine years at TBWA Melbourne. With more than 20 years in the industry, he has worked across most categories, including FMCG, automotive, financial services, government, sport and entertainment.

Design and animation house Heckler appointed director and designer Federico M.S. Mohr as creative director along with senior FX artist Cody Amos. Prior to joining Heckler Singapore, Mohr worked as a senior designer at Heckler’s Sydney headquarters, while Amos was previously at Industrial Light and Magic (ILM) in Singapore.

Soothe Healthcare, a home-grown Indian feminine and personal care company, appointed Samta Datta, as general manager, marketing, as a part of expansion of its management team. Datta will spearhead the company’s marketing function for all its brands: Paree, Pariz and Super Cutes diapers.

Invnt Group APAC announced three new hires, including Ee Chuan Fong as creative director for its branded content studio and content marketing agency, HEVĒ, in APAC, Colin Burling Blake as director of strategic accounts and Tim Prosser, who joins as senior graphic designer.

Colenso BBDO appointed Rob Campbell as chief strategy officer. He was most recently head of strategy for EMEA with R/GA. Before that he spent time at Deutsch in Los Angeles and was a longtime executive at Wieden+Kennedy Shanghai. He also works on a long-term creative project with Metallica ("Yes, THAT Metallica", as his LinkedIn profile puts it) and founded The School of Strategic Arts with Martin Weigel. Campbell will be relocating from the UK eventually, but is slated to begin work "virtually or IRL", at Colenso in early 2021.

TBWA named Ricci Meldrum, currently executive partner, as managing director of TBWA Melbourne, with immediate effect. She will continue to lead the ANZ business and will work with the executive group on broader agency initiatives. Her previous roles include managing partner at BMF, nearly 15 years at Clemenger BBDO, where she rose to executive director for FMCG, and stints at Y&R and PR Works. 

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