Staff Reporters
Apr 27, 2017

MediaWorks 2017 kicks off in Hanoi

The 12th edition of the four-day training experience for young media professionals is now underway.

Seventy-nine young media professionals from around the region have gathered in Hanoi and are now tackling a brief involving a startup-company concept at MediaWorks, Campaign's annual four-day trial-by-fire training experience.

The event kicked off yesterday afternoon and runs through Saturday. The delegates will divide into teams to crack the brief, which was presented by Seraphina Wong, APAC executive director for brand management and advertising at UBS. The teams will make their pitches tomorrow and the winner will be revealed Saturday morning.

Chairing MediaWorks for the fifth year running is Torie Henderson, recently appointed CEO for Southeast Asia and India at Omnicom Media Group. Henderson has chaired the event 11 out of 12 years, in fact.

In addition, the MediaWorks attendees will benefit from the mentorship and expertise of the following industry leaders.

CEO panel:

  • Gerry Boyle, CEO, Publicis Media
  • Kristian Barnes, CEO Asia Pacific, Vizeum
  • Ed Thesiger, CEO Vietnam & Indonesia, Group M

Client chair:

  • Caterina Camerata, regional strategy director, Blue 449, Publicis Groupe

Mentors:

  • Adam Good, chief digital officer, Dentsu Brand Agencies APAC
  • Charlie Newbery, APAC head of media , DigitasLBi
  • Chris Harrison, business transformation lead (strategy), Publicis Media
  • Clay Schouest, chief strategy officer, Carat Asia Pacific
  • Dick Laurie, chief planning officer, Maxus APAC
  • Ed Thesiger, CEO Vietnam & Indonesia, Group M
  • Kristian Barnes, CEO Asia Pacific, Vizeum
  • Lee Smith, president, Annalect APAC
  • Steve Garton, proprietor, Steve Garton Consulting

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.