McCann Social Central curates exhibition of miniatures in Beijing

The 'Golden Era - Miniatures Expo 2013' is an exhibition of more than 70 dioramas from 21 artists from the Chinese mainland, Hong Kong, Taiwan and Macao displayed at the Indigo Mall in Beijing until 27 October. In addition to promoting the event with social media and its official website, the McCann team also planned below-the-line activities that include collecting 'stamps' in exchange for gifts in the lead-up to the Mid-Autumn's Festival in China.