Apr 22, 2014
Lincoln sets tone of prestige at Beijing Auto Show 2014
At the Beijing Auto Show that kicked off during the weekend, Lincoln unveiled its MKX Concept, a sport utility vehicle that is styled after "intense study" of the Chinese luxury market over the past three years. The automaker's booth, engineered by Imagination, offered a gated brand environment emphasizing exclusivity and prestige.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Apr 22, 2014
Lincoln enters Chinese luxury car market with ...
Mar 26, 2018
All-terrain launch for Lincoln Navigator in Beijing
Just Published
15 hours ago
TBWA’s newly appointed chief AI officer on why 'AI ...
Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.
16 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.png&h=268&w=401&q=100&v=20250320&c=1)
17 hours ago
40 Under 40 2025: Open for nominations
The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.
The Information
17 hours ago
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.