Apr 22, 2014

Lincoln enters Chinese luxury car market with customised push

BEIJING - Newcomer Lincoln will enter the Chinese market later this year with a service that allows buyers to make customised versions of its models.

Apr 22, 2014

Lincoln sets tone of prestige at Beijing Auto Show 2014

At the Beijing Auto Show that kicked off during the weekend, Lincoln unveiled its MKX Concept, a sport utility vehicle that is styled after "intense study" of the Chinese luxury market over the past three years. The automaker's booth, engineered by Imagination, offered a gated brand environment emphasizing exclusivity and prestige.

Jun 16, 2010

CASE STUDY: Axe raises both laughs and profits in Japan

Mindshare, ADK and men's deodorant brand Axe teamed up to lift the product's profile in Japan and move it away from a positioning that did not resonate domestically. A TV tie-in was used to groundbreaking effect.