Jack Daniel's Old No 7 Tennessee Whiskey sponsors Civilization's launch party
Guests from LVMH, Jack Daniel's, Mars, PepsiCo and Piaget, among others, attended the launch party of Civilization, a seven-month-old agency started by former BBDO creative directors Alex Xie and Andrew Lok. The agency boasts clients including Pepsi, Lay's, Da Jie (an executive recruitment website), Brown-Forman (Jack Daniel's, sponsor of the party), Unilever (Mini Cornetto) and Rofo (a property developer). "It has been an incredible ride," Lok said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
Agency Report Card 2024: Accenture Song
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Australia’s Match & Wood and Involved Media crack ...
Meanwhile, German agency JOM takes the lead in the April indie rankings.
Worried about using the AI-favoured em dash? ...
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.