Benjamin Li
Jun 24, 2013

Jack Daniel's Old No 7 Tennessee Whiskey sponsors Civilization's launch party

Guests from LVMH, Jack Daniel's, Mars, PepsiCo and Piaget, among others, attended the launch party of Civilization, a seven-month-old agency started by former BBDO creative directors Alex Xie and Andrew Lok. The agency boasts clients including Pepsi, Lay's, Da Jie (an executive recruitment website), Brown-Forman (Jack Daniel's, sponsor of the party), Unilever (Mini Cornetto) and Rofo (a property developer). "It has been an incredible ride," Lok said.

Related Articles

Just Published

3 hours ago

Cheuk Chiang assumes CEO role at Bastion's ANZ ...

Chiang moves from his position as APAC CEO of Dentsu Creative.

10 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

10 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

10 hours ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.