Honey draws a crowd for Jack Daniels campaign in Australia
A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Grey assembles global leadership team for Coca-Cola ...
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Spotify Wrapped 2023 celebrates real moments with ...
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
Why class is culture and we should celebrate both
By embracing all classes, adland has the chance to become hugely enriched, says Havas London's chief creative officer, Vicki Maguire.
DDB Worldwide hires Chaka Sobhani as international CCO
Chaka Sobhani's remit is all of DDB's offices around the world.