Benjamin Li
Aug 21, 2013

Gloucester Luk Kwok Hong Kong runs 80th anniversary campaign

To celebrate its 80th anniversary, Gloucester Luk Kwok in Wan Chai has enlisted PR agency Lighthouse Consultant to run a marketing campaign: an exhibition that offers the public an opportunity to walk down memory lane to its old hotel-related collections over the past 80 years, a collection of postcards. Over the years, the hotel has attracted guests like Richard Masons who stayed there for four months in the 1950s to write the novel "The World of Suzie Wong".

Just Published

10 hours ago

Dentsu ANZ restructures: CEOs Danny Bass and Steve ...

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.

11 hours ago

Should Gen Zs make financial trade-offs to navigate ...

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

11 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.