Gloucester Luk Kwok Hong Kong runs 80th anniversary campaign
To celebrate its 80th anniversary, Gloucester Luk Kwok in Wan Chai has enlisted PR agency Lighthouse Consultant to run a marketing campaign: an exhibition that offers the public an opportunity to walk down memory lane to its old hotel-related collections over the past 80 years, a collection of postcards. Over the years, the hotel has attracted guests like Richard Masons who stayed there for four months in the 1950s to write the novel "The World of Suzie Wong".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
The unlimited potential of live storytelling in ...
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.