Mar 30, 2015

Flamingo hosts cultural discussion on young Muslims

On 24 March Flamingo Singapore hosted its first Culture Breakfast at The Commons, Working Capitol. Harriet Robertson, director of Flamingo, explored how young Muslims around the globe are co-opting traditional Islamic values in new and interesting ways and discussed how brands can capture the attention of this growing market. Marketing and consumer insight executives from Unilever, Disney, Singapore Tourism Board and Samsung joined agency planners and client-service directors from Ogilvy, BBH, JWT and WARC to discuss which brands are doing this well.

Just Published

2 hours ago

Social overtakes search for adspend in landmark ...

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

1 day ago

Why otome is the new go-to for gaming collaborations...

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

1 day ago

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

1 day ago

Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...

The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.