The Work
Staff Reporters
Jun 25, 2012

CASE STUDY: Hulsbosch campaign for Australia's Royal Caribbean Cruises

Gallery of images from a campaign by Hulsbosch for Royal Caribbean Cruises of Australia, which drove a 92 per cent revenue increase. Click the Linked Article (right) to read the complete case study.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

5 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

8 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

9 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will

Related Articles

Royal Caribbean Group names Heather Hust Rivera global communications head
Jul 9, 2023
Diana Bradley

Royal Caribbean Group names Heather Hust Rivera ...

Royal Caribbean eyes Hong Kong for growth in MICE
Feb 25, 2019
Soon Chen Kang 江欣珍

Royal Caribbean eyes Hong Kong for growth in MICE

Accenture acquires martech consultancy The Lumery in Australia
Mar 4, 2024
Staff Reporters

Accenture acquires martech consultancy The Lumery ...

Australia shamed in full-page New York Times ad over climate change inaction
Sep 21, 2023
Matthew Keegan

Australia shamed in full-page New York Times ad ...

Just Published

Judi Dench's agents go undercover at the opera in UK ad for Moneysupermarket
8 hours ago
Ben Bold

Judi Dench's agents go undercover at the opera in ...

Ad marks third in series by features director John Madden.

Why creativity remains at an all-time premium
9 hours ago
Hareesh Tibrewala

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Mixed-reality marketing: how AR can help future-proof brands
9 hours ago
Jeremy Stern

Mixed-reality marketing: how AR can help future-proo...

No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.

Social overtakes search for adspend in landmark global shift: Warc Media
12 hours ago
Robin Langford

Social overtakes search for adspend in landmark ...

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.