British Airways' vintage-look campaign touts Heathrow Terminal 5 as a destination in itself
Through BBH Asia-Pacific, British Airways is launching a campaign to promote the amenities in Heathrow's Terminal 5 to travellers in Asia. The OOH and print campaign is now running in India and Korea and will roll out across the region in coming months. The vintage-style ads are meant to evoke a more glamourous time in air travel while highlighting the terminal as a destination in and of iteself.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
2025 Cannes Contenders: Dentsu APAC leaders place ...
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
'Media isn’t a commodity. Treating it like one is a ...
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.