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Video: The significance of Singles Day 2018 for Alibaba
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Nov 12, 2018

Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

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Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
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Nov 12, 2018

Singles Day hits US$30.8 billion record as Alibaba ...

What brands won the day, and what we learned.

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Nestlé consolidates media buying in China with Mindshare
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Nov 9, 2018

Nestlé consolidates media buying in China with ...

Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.

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We Are Social opens shop in Hong Kong
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Nov 7, 2018

We Are Social opens shop in Hong Kong

The Hong Kong head has been setting up the agency's 13th office since July.

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Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough
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Nov 5, 2018

Singles Day: MNCs evolve e-commerce KPIs in ...

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

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Innovation in content marketing doesn't happen by chance in China
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Nov 2, 2018

Innovation in content marketing doesn't happen by ...

Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.

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