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World Cup ROI not a major concern for Chinese smartphone maker Vivo
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2 days ago

World Cup ROI not a major concern for Chinese ...

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.

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Former Flamingo Shanghai heads start a new 'Chapter'
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May 16, 2018

Former Flamingo Shanghai heads start a new 'Chapter'

New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".

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Chinese tourists' top hotel brands, travel apps and search terms
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May 15, 2018

Chinese tourists' top hotel brands, travel apps and ...

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

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How a sugarcane-juice brand in Thailand went for 'love (buy) at first sight'
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May 2, 2018

How a sugarcane-juice brand in Thailand went for ...

While practical reasons often prevent beverage brands from trying daring packaging concepts, Rai Mai Jon chose a design meant to get attention online.

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Who moved my cheese? Chinese consumers did
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Apr 30, 2018

Who moved my cheese? Chinese consumers did

SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.

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DigitalWorks 2018: Takeaways, photos, and results
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Apr 25, 2018

DigitalWorks 2018: Takeaways, photos, and results

This is an archive of our live updates from yesterday's DigitalWorks in Shanghai, an interactive Chinese-language training workshop for China’s rising stars in the media industry.

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