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Amazon to withdraw from China's local e-commerce marketplace
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1 day ago

Amazon to withdraw from China's local e-commerce ...

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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Brands are relying less on agencies to manage KOLs in China
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1 day ago

Brands are relying less on agencies to manage KOLs ...

What R3 found in a new whitepaper was that marketers in China can no longer only rely on agencies to select and launch KOL campaigns.

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To post-90s Chinese, luxury is no longer for rich people
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4 days ago

To post-90s Chinese, luxury is no longer for rich ...

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.

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FAW-VW hands China media duties to local sales house
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Apr 11, 2019

FAW-VW hands China media duties to local sales house

Winner in FAW-Volkswagen pitch unseats MediaCom, claims account is worth RMB2 billion (US$298 million) in billings.

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Mailman wins La Liga, hires Asia VP, opens Singapore office
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Apr 4, 2019

Mailman wins La Liga, hires Asia VP, opens ...

Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.

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Marketers, time for you to get 'GGWP' and other esports slang
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Apr 3, 2019

Marketers, time for you to get 'GGWP' and other ...

How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?

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