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How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
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1 day ago

How 6-year-olds in a Guangxi kindergarten re-interpr...

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

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Puma appoints Y&R as AOR for China
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2 days ago

Puma appoints Y&R as AOR for China

Y&R China won the business via competitive tender against five other agencies.

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JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
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Aug 7, 2018

JCDecaux Transport rolls out automated DOOH ...

The company says its new SmartBRICS system has yielded some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

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Brand Health Check: Can Clarks find its feet in APAC?
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Jul 26, 2018

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

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WPP China in talks to sell stake to Alibaba, CMC, Tencent deal may be a post-Sorrell 'tidying up': Analyst
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Jul 23, 2018

WPP China in talks to sell stake to Alibaba, CMC, ...

Sources estimate the stake at hand to be roughly 20% of WPP China, valued at between US$2 billion and US$2.5 billion.

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
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Jul 20, 2018

Loyalty schemes must keep evolving: reward-U's ...

"There's still a lot of room for loyalty marketing to develop," says Chang.

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