Jenny Chan 陳詠欣

Jun 17, 2019

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

Jun 17, 2019

Didi Chuxing rides high in China while OTAs incur ...

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

Jun 14, 2019

Legal complaint filed in connection with confrontati...

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

Jun 12, 2019

Influencer ethics and accountability: Where are they?

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

Jun 11, 2019

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

Jun 11, 2019

A McWin for McDonald's; big branding bucks for ...

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.