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China's Top 100 Brands: Chanel the most wanted—again
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Jun 17, 2019

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
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Jun 17, 2019

Didi Chuxing rides high in China while OTAs incur ...

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Legal complaint filed in connection with confrontation at GroupM offices
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Jun 14, 2019

Legal complaint filed in connection with confrontati...

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

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Influencer ethics and accountability: Where are they?
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Jun 12, 2019

Influencer ethics and accountability: Where are they?

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

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Huawei vaults upward in brand ranking
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Jun 11, 2019

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

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A McWin for McDonald's; big branding bucks for Starbucks
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Jun 11, 2019

A McWin for McDonald's; big branding bucks for ...

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.