Ad Nut
Nov 3, 2015

Zhao Wei can't save Johnnie Walker's new 11-minute film

'The Gentleman's Wager II', for Johnnie Walker by Anomaly and RSA Films

Zhao Wei can't save Johnnie Walker's new 11-minute film

Like the brand's first film starring Jude Law and Giancarlo Giannini, this is apparently supposed to be a big deal. But like that first film, it's unbearably boring, despite Zhao Wei's appearance and cameos by F1 drivers past and present, Mika Häkkinen and Jenson Button. Ad Nut defies you to watch the entire thing without skipping ahead.

More to the point, is this really paying off for the brand? How many views do you think the first Gentleman's Wager film got? The answer is 1.9 million, which Ad Nut thinks is paltry for such a big-budget production by a major global brand.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

6 hours ago

Coles CMO Lisa Ronson departs

The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

10 hours ago

How Western commerce platforms increasingly look to ...

SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.

10 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

10 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.