Ad Nut
Nov 3, 2015

Zhao Wei can't save Johnnie Walker's new 11-minute film

'The Gentleman's Wager II', for Johnnie Walker by Anomaly and RSA Films

Zhao Wei can't save Johnnie Walker's new 11-minute film

Like the brand's first film starring Jude Law and Giancarlo Giannini, this is apparently supposed to be a big deal. But like that first film, it's unbearably boring, despite Zhao Wei's appearance and cameos by F1 drivers past and present, Mika Häkkinen and Jenson Button. Ad Nut defies you to watch the entire thing without skipping ahead.

More to the point, is this really paying off for the brand? How many views do you think the first Gentleman's Wager film got? The answer is 1.9 million, which Ad Nut thinks is paltry for such a big-budget production by a major global brand.


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