Zenith Singapore hired Melissa Lapeyre as regional digital director.
She was previosuly at Blue449 in Paris, where she managed regional clients for two years in a similar role.
Her role, reporting to Helen Lee, managing director of Zenith Singapore, will cover account management, digital strategy and thought leadership.
Lapeyre said in a statement that she's passionate about all things digital and in particular programmatic, which is "creating a smarter and more innovate consumer-centric landscape for our clients to work within”.
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