Staff Reporters
Mar 16, 2017

Zenith names APAC digital lead

Melissa Lapeyre was previously at Blue449 in Paris.

Melissa Lapeyre
Melissa Lapeyre

Zenith Singapore hired Melissa Lapeyre as regional digital director.

She was previosuly at Blue449 in Paris, where she managed regional clients for two years in a similar role.

Her role, reporting to Helen Lee, managing director of Zenith Singapore, will cover account management, digital strategy and thought leadership.

Lapeyre said in a statement that she's passionate about all things digital and in particular programmatic, which is "creating a smarter and more innovate consumer-centric landscape for our clients to work within”.


Related Articles

Just Published

6 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

7 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

7 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

9 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.