Staff Reporters
Mar 16, 2017

Zenith names APAC digital lead

Melissa Lapeyre was previously at Blue449 in Paris.

Melissa Lapeyre
Melissa Lapeyre

Zenith Singapore hired Melissa Lapeyre as regional digital director.

She was previosuly at Blue449 in Paris, where she managed regional clients for two years in a similar role.

Her role, reporting to Helen Lee, managing director of Zenith Singapore, will cover account management, digital strategy and thought leadership.

Lapeyre said in a statement that she's passionate about all things digital and in particular programmatic, which is "creating a smarter and more innovate consumer-centric landscape for our clients to work within”.

 

Related Articles

Just Published

16 hours ago

Omnicom agencies win 19 Greater China AOY awards

Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in 2020 awards.

16 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.

17 hours ago

Want a dog? Use this slide deck from Pedigree to ...

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

19 hours ago

This safe-driving message chooses a road less travelled

NRMA Insurance and Colenso BBDO take us on a surprising overnight journey.