Byravee Iyer
Aug 12, 2013

Y&R Vietnam and VML Qais pick up digital duties for Remy Martin

VIETNAM - Following a month-long review, French cognac company Remy Martin has chosen Y&R Vietnam and VML Qais for its digital duties in Vietnam.

Y&R has picked up digital duties for Remy Martin
Y&R has picked up digital duties for Remy Martin

According to executives at Y&R, the agencies will be in charge of the company’s master brand website, as well as the activation for Remy Martin’s sponsorship of the Cannes Film Festival.

It is understood the incumbent was a local agency. Campaign Asia-Pacific couldn’t confirm the name of the agency by press time.

“Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam’s chaotic digital environment,” said Timen Swijtink, the company’s marketing manager.

“Remy Martin’s desire to increase their presence across the digital landscape drove their search to find the best partner in the market. It is an honour to be appointed by such a prestigious brand, in conjunction with VML Qais Singapore,” added Matthew Collier, Y&R Vietnam CEO.

Related Articles

Just Published

4 hours ago

Coca-Cola defends COP27 sponsorship despite ...

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

13 hours ago

Preeya Vyas joins Wunderman Thompson as first ...

Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group.

13 hours ago

Virgin Red appoints Dentsu agency to handle global ...

The incumbent agency was Bountiful Cow.

17 hours ago

Brands must get more practical in facing societal ...

WE’s latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living.