Ad Nut
Dec 16, 2015

World's 'longest' love story now lives on Instagram

From South Korea: ‘World’s longest love story’ by Between and HJ-Story

World's 'longest' love story now lives on Instagram
 

Couples communications app Between has partnered with popular web comic HJ-Story on an Instagram-based marketing campaign.

“We've created a single account that hosts what we believe to be the single longest love story ever done on Instagram,” Joash Wee, general manager at Between Singapore, told Ad Nut.

Starting from a sketch that spans 10.53 meters long, the @between.hjs account holds 1,053 photos that together depict the love story of HJ-Story's artist, Andrew Hou, and his wife, Kate.

The account is being promoted to the app’s user base across markets including South Korea, Japan, Taiwan, Southeast Asia and the United States. Since its launch yesterday morning, the account has already garnered more than 6,000 followers.

The aim is to engage current users by enlisting their help to make this account viral, encouraging them to share their favourite portions of the love story with the hashtags #WLLove.

Ad Nut must confess that this is a pretty neat campaign, as it uses Instagram in an ambitious fashion as both a medium of artistic expression and a channel of engagement. Ad Nut recommends that this cute love story be enjoyed via mobile, scrolled through on landscape view.

Ad Nut must also confess to already being a fan of HJ-Story’s work, and the mural is just flat-out gorgeous, drawn in the artist’s signature style.

But then, again Ad Nut does have a natural affinity with all things cute—being a rather cute thing itself. 

 
 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

4 hours ago

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.

6 hours ago

Jaguar Land Rover appoints global media agency

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.

16 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

16 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.