Woman’s Day launches Broadway style branding campaign in Australia

Banjo Advertising and production company Photoplay Films is behind the TV commercial which draws on the Broadway musical style complete with Buddy Holly's signature song ‘Everyday’.

The commercial opens with a woman reading the magazine. Her house transforms into a stage with celebrities, horoscope signs and puzzles as she flips through the publication.

This is the first branding campaign in five years for Woman’s Day. “The new brand campaign reflects the broad range of the magazine’s content in a creative and exciting way and we are looking forward to feedback from our readers,” said editor Fiona Connolly.



Credits:
Project Woman’s Day
Client ACP magazines
Creative agency Banjo Advertising
Creative director & art director Georgia Arnott
Copywriter Sean Larkin
Agency producer Meredyth Judd
Production company Photoplay Films
Director Diamond Dogs
Producers Florence Tourbier, Oliver Lawrance
DOP Hugh Miller
Editor Joe Morris @ Cutting Edge
Post-production Cutting Edge
Music & sound Nylon Studios
Exposure Television