Going through submission after submission as part of our Agency Report Cards, it’s odd to sometimes come upon a network that isn’t trying to save the world by continually producing award-bait purpose campaigns for the world’s biggest FMCG companies.
At W+K, success of a campaign is defined simply by two things: if it was a great idea, and whether anyone cared about it. Admirable as this may be, how is the agency measuring against the changes of adland?
What was Wieden+Kennedy’s overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.