Wellcome | Ella | Hong Kong

The campaign continues the original tagline of ‘one dollar does matter’ that became a hit last year in Hong Kong. In a total of 3 television works that will be rolled out progressively, the first commercial features a full-time housewife - Ella.

Ella finds her own way to contribute to her single-income family by saving every dollar she can. She waits until 2:30pm (tea-time menus) to get discounted meals, buys groceries in bulk with the neighbours, and crosses Hong Kong for the best deals. JoJo in the second spot shows how she saves and gain from all the coupons and stamps she collects.

The campaign also features how other consumers save dollars in their own way.









Credits:
Project Ella
Client Wellcome
Creative agency McCann Worldgroup, Hong Kong
Creatives Spencer Wong, Nick Lim, Danny Chan, Tim Cheng, Dave Choi, Andy Wong
Agency producer Jeannie Lee
Media agency Universial McCann
Production house Tom Cheng/Odeon
Exposure Television