Apr 8, 2015

Wellcome launches 70th anniversary campaign

HONG KONG - Wellcome's 70th anniversary campaign continues on from the likeability of last year's campaign and brings back familiar celebrity stars to its latest TVC.

Apr 8, 2015

Wellcome's future branding efforts to centre on heritage (again)

HONG KONG – Julie Chiu, sales and marketing director at Wellcome, knows too well the challenges facing marketers in the supermarket industry. Tight margins and market saturation have forced Wellcome to search internally to differentiate itself from the competition.

Jun 4, 2014

759 Store: The story of Hong Kong's unlikely snack-food empire

HONG KONG - The founder of the fast-growing chain shares his odd journey from manufacturing to running a successful retail brand.

May 16, 2013

Wellcome goes down memory lane in 68th anniversary campaign

HONG KONG - Wellcome Supermarket is celebrating its 68th anniversary by recalling local comedy trio Wong Cho Lam, Louis Yuen and Johnson Lee to front another TVC for the auspicious occasion.

Jan 15, 2013

Wellcome CNY campaign promotes 'smart savings' with celebrity impersonations

HONG KONG - McCann and UM have helped Wellcome to create a humourous Chinese New Year (CNY) campaign to reinforce the supermarket chain as a place to 'splash out' while still maintaining 'smart saving' during the holiday.

May 8, 2012

PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers

HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.