Raahil Chopra
Sep 22, 2016

'We are super connected but socially impoverished': BBDO's Andy Wilson

Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.

SPIKES ASIA - Today is not about building super social brands or talking about likes and followers. It's about talking about social and its human meaning, said Andy Wilson, head of strategy for BBDO and Proximity Asia. 

Speaking on day 2 of the festival, Wilcon touched on how social media hasn't empowered social lives and the record level of isolation and loneliness in the world today. The worrying part is that the younger...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Premium
3 hours ago

TripAdvisor picks Mother as global creative agency ...

Mother replaces Joint on account.

Premium
I was scared to tell my employer I was depressed
Premium
3 hours ago

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

Premium
Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Premium
14 hours ago

Southeast Asian ecommerce spend will triple by ...

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Premium
'Edward Robothands' finds acceptance in this Samsung Thailand film
Premium
15 hours ago

'Edward Robothands' finds acceptance in this ...

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.