Raahil Chopra
Sep 22, 2016

'We are super connected but socially impoverished': BBDO's Andy Wilson

Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.

SPIKES ASIA - Today is not about building super social brands or talking about likes and followers. It's about talking about social and its human meaning, said Andy Wilson, head of strategy for BBDO and Proximity Asia. 

Speaking on day 2 of the festival, Wilcon touched on how social media hasn't empowered social lives and the record level of isolation and loneliness in the world today. The worrying part is that the younger...

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