Staff Reporters
Dec 1, 2021

Ogilvy Consulting launches sustainability practice with Andy Wilson as head

The former regional strategy head for BBDO will help Ogilvy Consulting clients to shape priorities and actions on a range of issues including climate and DEI, according to the company.

Ogilvy Consulting launches sustainability practice with Andy Wilson as head

Andy WIlson, former regional strategy head at BBDO, is joining Ogilvy Consulting Asia as the leader of a new sustainability practice, the company just announced. 

As senior partner, sustainability, Wilson will report to Jerry Smith, CEO of Ogilvy Consulting Asia. 

The sustainability practice will aim to help clients shape sustainability priorities and solutions, focusing on "Asia’s myriad pressing environmental, social, and inclusion issues". These include the fight against poverty, the environmental impact of a growing middle class and urbanisation, the pressure for companies to achieve net zero emissions, the move to alternative energy, and DEI (diversity, equity and inclusion) efforts.

"We have been focusing on creating a sustainable culture and ways of working for some time," Smith said in a release. "Sustainability has become a greater priority for businesses, brands, and people. The urgency and importance of this topic means we need to build a more structured solution for our clients. Our work now needs to take the corporate strategy and mandate and create practical ways to activate that at a regional and local level.”

Wilson commented that the world is on "the brink of a radical paradigm shift in how we manufacture, market, and consume products and services".

"We have a critical role to play in helping organisations and brands develop environmentally and socially sustainable solutions and practices," he added.

Smith added that Wilson's track record working with brands across sectors and geographies has earned him a high degree of respect throughout the industry.

Wilson spent about 15 years with BBDO, and served as head of strategy starting in 2013. Prior to that he had a tenure with Ogilvy in Singapore and Tokyo in the early 2000s.

Related Articles

Just Published

1 hour ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 hour ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 hour ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

2 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.