Staff Reporters
May 23, 2016

Walmart aims for Japan turnaround

BRAND HEALTH CHECK: Walmart is set for a makeover in Japan, where it operates as Seiyu. Will remodelled stores be enough to draw people in?

No bargain... renovation needed to win local consumers

Seiyu operates in an unforgiving retail market. Known for low price, it’s struggled to compete with domestic players such as Aeon and Seven i Holdings. The company has debunked speculation that it was going to withdraw from the market, however. In March, it announced plans to remodel its stores. Its CEO was recently quoted by Reuters as saying the company may even open new stores if it can find the right locations. Things are looking up slightly. But...

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