Vodafone | ZooZoos | India

Vodafone India has given birth to a population of white creatures called Zoozoos to brighten the brand and promote its messaging alert service.

by | 05/04/2009

The initiative is made up of around 25 executions, to be released on a daily basis for the duration of the Indian Premier League, which Vodafone is sponsoring.

Additional components include a dedicated microsite, YouTube channel and Facebook page.

Credits:
Project ZooZoos
Client Vodafone
Creative agency Ogilvy India
Executive creative director Rajiv Rao
Filmmaker Prakash Varma
Production house Nirvana Films
Exposure Television, print, outdoor, radio, online

| campaign , ogilvy , telecom , vodafone