DDB is tasked to develop the entire brand strategy for the product, including the creative production and execution of its communication campaign across multiple media including TV and digital.
John Sampson, executive creative director at DDB Group Vietnam, said the market in Vietnam is growing rapidly, and Vietnamese brands see the need to constantly evolve and stay relevant.
Daniel Gordon Jones, managing partner at DDB Group Vietnam, told Campaign Asia-Pacific this could be considered as one of the most significant creative pitches for 2013, as Vinamilk Fresh Milk is one of the most well-known brands in the country.
“This is one of few big brands that really strive for good creative, putting its money where its mouth is,” he continued. “It will be challenging working on this account as it has strict creative templates and guidelines to follow, but at the same time, we will bring something new and fresh.”
Jones said the agency is currently working on a campaign that is expected to come out in the next two or three months.
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