Vietnam's largest dairy company has retained OMD to manage media buying duties for three categories, following a media review of four agency offerings.
Vinamilk, which began its partnership with OMD in 2016, will also increase its media budget with OMD fivefold for 2019, the agency said in a release.
“Throughout the pitch process, OMD demonstrated an excellent understanding of our media buying requirements, presenting how they can maximise their buying capacities and...
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