Ad Nut
Aug 17, 2015

Video for wearable device reaches untold levels of awful

From Taiwan (apparently): 'Aring, the first ring that listens to your command'

Video for wearable device reaches untold levels of awful

Ad Nut agrees with Wired, which said "This ad for a smart ring is so bad it's great".

Ad Nut doesn't know what agency (if any) was involved, but is fairly certain that the product is not a real thing that exists because a) all links on the company's site lead to a market-research survey clearly intended to decide on the device's functions and b) Ad Nut found this expired Indiegogo campaign, which managed to raise only 3 per cent of its funding. 

No matter. The effort has left us with this video, which we can all treasure forever.

In its epic awkwardness, the clip nearly rivals 'Are you geared up?, the Samsung commercial that made our list of the most perplexing ads of 2014 (the Samsung ad remains the all-time so-bad-it's-good champ because it was made for one of the world's leading brands).

 

 

If you would like more information about Aring, this Facebook post (which is dated after the Indiegogo expired, so perhaps there's still hope) explains it with a real sense of style:

 

ARING, Get Your Freedom Back.We use the smart phone everyday. We have to find the smart phone, wakeup the smart phone,...

Posted by WhyNot 為什麼不股份有限公司 on Sunday, August 16, 2015

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

1 day ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.