Ad Nut agrees with Wired, which said "This ad for a smart ring is so bad it's great".
Ad Nut doesn't know what agency (if any) was involved, but is fairly certain that the product is not a real thing that exists because a) all links on the company's site lead to a market-research survey clearly intended to decide on the device's functions and b) Ad Nut found this expired Indiegogo campaign, which managed to raise only 3 per cent of its funding.
No matter. The effort has left us with this video, which we can all treasure forever.
In its epic awkwardness, the clip nearly rivals 'Are you geared up?, the Samsung commercial that made our list of the most perplexing ads of 2014 (the Samsung ad remains the all-time so-bad-it's-good champ because it was made for one of the world's leading brands).
If you would like more information about Aring, this Facebook post (which is dated after the Indiegogo expired, so perhaps there's still hope) explains it with a real sense of style: