Josh Bledsoe
Oct 7, 2013

Upgrade your digital strategy for Google 'Hummingbird'

'Hummingbird' is the most significant update Google has made to search in some years. Do you know what it means to your company's SEO strategy?

On the eve of its 15th birthday, Google made a subtle announcement about the “Hummingbird” update to its algorithm, which went live roughly a month ago. Hummingbird is the biggest update that Google has made to search for some years, and will change the way that we interact with the search giant for years to come.

According to Amit Singhal, Google’s senior vice president of search, this update affects over 90 per cent of all...

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