Sophie Chen
Jul 23, 2013

Unilever selects Cream as creative agency for Close Up brand in Cambodia

PHNOM PENH - Unilever has chosen Cream Communications Group as creative agency for its oral hygiene brand, Close Up, after a competitive pitch last month.

Unilever selects Cream as creative agency for Close Up brand in Cambodia

It’s understood the other agency involved in the two-way pitch was the incumbent, River Orchid.

Cream is tasked with developing a new multifaceted campaign to strengthen Close Up in Cambodia.

Brenden Arnold, CEO of Cream Cambodia, told Campaign Asia-Pacific that the upcoming campaign will involve a number of mediums with TV as the backbone medium.

“Cream presented unique and compelling thinking and a fresh perspective to engage with the target consumers," said Maks Mukundan, managing director of Unilever Indochina.

Since it was launched in late December 2012, Cream has already worked with some big brands including Manulife Life Insurance, Unilever Vaseline Men, Honda and Cambodia Brewery Limited. 

Campaign Asia

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