According to Dream Worker, Rexona’s PR-focused campaign will be developed around entertainment marketing and may include musical and dramatic performances. It will further feature below-the-line marketing elements.
The account is to cover both Rexona’s women and men’s lines.
Dream Worker has had a relationship with Unilever in the past, managing campaigns for its Walls ice cream brand, Lipton and Knorr.
The account is to cover both Rexona’s women and men’s lines.
Dream Worker has had a relationship with Unilever in the past, managing campaigns for its Walls ice cream brand, Lipton and Knorr.
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