Arif Durrani
Dec 14, 2011

Unilever calls US$4.65 billion global media review

GLOBAL - Unilever has started a global review of its estimated US$4.65 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.

The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact.

The global FMCG conglomerate has also launched a new marketing strategy, Crafting Brands for Life, designed to better position products within consumers lives.

The global review will include the services for its four core categories Foods, Refreshment, Home Care and Personal Care around much of the world, including the UK...

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