As reported by Campaign US: Original Old Spice guy Isaiah Mustafa (the man your man can smell like) gets interrupted by later spokes-muscleman Terry Crews in the first of what the brand promises will be a series of absurd bouts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant
Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!