Ad Nut
Aug 10, 2015

Two bare-chested Old Spice spokesmen are better than one

From the US: 'So it begins' for Old Spice by Wieden + Kennedy Portland.

Two bare-chested Old Spice spokesmen are better than one

As reported by Campaign US: Original Old Spice guy Isaiah Mustafa (the man your man can smell like) gets interrupted by later spokes-muscleman Terry Crews in the first of what the brand promises will be a series of absurd bouts.


Related Articles

Just Published

16 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

17 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

17 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

17 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.