Ad Nut
Jan 7, 2016

Old Spice introduces sweaty men who 'smell legendary'

From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy

Old Spice introduces sweaty men who 'smell legendary'

Now, let's talk about sweat.

Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.

 

 

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

12 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

12 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

12 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

13 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.