Ad Nut
Jan 7, 2016

Old Spice introduces sweaty men who 'smell legendary'

From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy

Old Spice introduces sweaty men who 'smell legendary'

Now, let's talk about sweat.

Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.





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