Nikki Wicks
Sep 3, 2015

Twitter further expands self-service ad platform across Asia-Pacific

Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.

Twitter's self-service ads are not available across APAC
Twitter's self-service ads are not available across APAC

Twitter launched its SMB advertising platform in the US in April 2013 and has been gradually rolling it out to other markers. The platform has been available in Japan, Singapore and Australia since 2014.

The latest expansion of Twitter’s ad product, which includes Hong Kong, India, Malaysia and Philippines, means that the self-service platform is now available in over 200 countries and territories. According to Twitter, there are now approximately 100,000 active advertisers on Twitter, including SMBs.

In a press release, the micro-blogging site said that Asia-Pacific is its fastest growing region worldwide and that its latest expansion aimed to provide support for SMBs in the region. According to research from the Asian Development Bank, SMBs account for 98 per cent of all enterprises in Asia.

"Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do," says Emily Huo, SMB lead for Asia Pacific at Twitter. "With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising."

Last month, Twitter announced that it is adding new features to its Twitter Publisher Network, which is focused on extending Twitter’s reach and advertising to other apps on the phone.


Related Articles

Just Published

8 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

9 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

9 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.