Twitter launched its SMB advertising platform in the US in April 2013 and has been gradually rolling it out to other markers. The platform has been available in Japan, Singapore and Australia since 2014.
The latest expansion of Twitter’s ad product, which includes Hong Kong, India, Malaysia and Philippines, means that the self-service platform is now available in over 200 countries and territories. According to Twitter, there are now approximately 100,000 active advertisers on Twitter, including SMBs.
In a press release, the micro-blogging site said that Asia-Pacific is its fastest growing region worldwide and that its latest expansion aimed to provide support for SMBs in the region. According to research from the Asian Development Bank, SMBs account for 98 per cent of all enterprises in Asia.
"Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do," says Emily Huo, SMB lead for Asia Pacific at Twitter. "With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising."
Last month, Twitter announced that it is adding new features to its Twitter Publisher Network, which is focused on extending Twitter’s reach and advertising to other apps on the phone.