Analysis Marketing
Faaez Samadi
Oct 26, 2016

Top APAC Mondelez marketer enjoys being 'robbed'

Bryan Rakowski, APAC marketing director, biscuits, for Mondelez International, tells us why having his innovations pinched by global counterparts is one of the best things about his job.

“We’re never going to get over being uncomfortable trying something new, unless we just go and start doing stuff and not being afraid if we fail, as long as we learn from it.”

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