Paradise reports directly to Jimmy Lam, vice-chairman and chief creative officer of DDB North China. In his new role he is responsible for all creative work for Volkswagen, Tribal Beijing’s biggest client, as well as Bentley, Kappa, the Candian Tourism Commission, China Resources Group’s C’est Bon bottled water, and Chinese apparel brand XStep.
In Korea, Paradise played an important role in growing two of the agency's global clients, McDonald's and Levi's.
He led his team in creating three Korea-first campaigns and winners of multiple awards, including a Cannes Lion for McDonald’s ‘Big Mac Chant’ campaign, as well as the agency’s first ever film award for Levi’s ‘Stretch to Fit Jeans’ campaign. Paradise also featured among the top three candidates for Campaign Asia-Pacific's Creative of the Year North Asia.
Back in the US, he worked at DDB Chicago office for two years and crafting campaigns for a wide range of brands including Extra Gum (Wrigley's), Budweiser, Bud Light, McDonald's.
On 15 April, DDB China Group promoted Tim Cheng, previously ECD of DDB Beijing to chief creative officer of DDB Group Shanghai.