Benjamin Li
Aug 21, 2013

Timothy Paradise promoted to lead creative for Tribal Worldwide Beijing

BEIJING - DDB China has relocated Timothy Paradise, who has worked for DDB in Chicago and most recently in Korea, to China as creative director to lead Tribal Worldwide Beijing’s creative team.

Paradise was formerly at Tribal Worldwide Korea
Paradise was formerly at Tribal Worldwide Korea

Paradise reports directly to Jimmy Lam, vice-chairman and chief creative officer of DDB North China. In his new role he is responsible for all creative work for Volkswagen, Tribal Beijing’s biggest client, as well as Bentley, Kappa, the Candian Tourism Commission, China Resources Group’s C’est Bon bottled water, and Chinese apparel brand XStep.

In Korea, Paradise played an important role in growing two of the agency's global clients, McDonald's and Levi's.

He led his team in creating three Korea-first campaigns and winners of multiple awards, including a Cannes Lion for McDonald’s ‘Big Mac Chant’ campaign, as well as the agency’s first ever film award for Levi’s ‘Stretch to Fit Jeans’ campaign. Paradise also featured among the top three candidates for Campaign Asia-Pacific's Creative of the Year North Asia.

Back in the US, he worked at DDB Chicago office for two years and crafting campaigns for a wide range of brands including Extra Gum (Wrigley's), Budweiser, Bud Light, McDonald's.

On 15 April, DDB China Group promoted Tim Cheng, previously ECD of DDB Beijing to chief creative officer of DDB Group Shanghai.






Related Articles

Just Published

12 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

12 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

12 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

13 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.